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Freshen Up Your Content: 3 Creative Ways to Elevate Your Brand

April 10, 2023
Blog  ·  Lifestyle  ·  Photography
Freshen up your content with new branding photos

As a business owner, you know the importance of having a strong brand identity. Your brand represents who you are, what you stand for, and how you connect with your audience. One powerful way to elevate your brand and give your content a fresh and professional look is by incorporating branding photos. They help showcase your brand’s personality, values, and unique style!! They can be used literally anywhere….I mean anywhere, including your website, social media, and marketing materials, to create a cohesive and memorable brand experience for your audience. Let’s dive in!! 

  1. Tell Your Brand Story with Lifestyle Photos

Lifestyle photos are a great way to showcase your brand in action and tell your brand story. These photos capture real-life moments that reflect your personality and values which helps create an emotional connection with your audience. Lifestyle photos can include images of your team in action, your products being used by real people, or your services being delivered to customers. They help your audience relate to your business on a more personal level and are some of my favourites to shoot!! 

Choosing brand vibes and aesthetics

2. Showcase Your Brand’s Aesthetic with Product Photos

Product photos are suuuuppper  helpful for showcasing your brand’s aesthetic and creating a visual representation of your products or services. I love using these photos websites, e-commerce stores, social media, and marketing materials to create a gorgeous and stunning looking brand.

3. Create Personal Connection with Behind-The-Scenes Photos

Behind-the-scenes photos are such a fun way to create a personal connection with your audience by showing them a little bit of what its like on the inside of your brand. These photos can be things like showing a little  glimpse into your creative process, team culture, and so much more!! It’s okay to switch things up every once in awhile, there are soooo many ways to showcase the in’s and out’s of your business!

building a brand through storytelling

brand imagesbrandingbranding contentbranding sessionbusiness photoscontentcreating contentrebrand

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January 23, 2023
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For the motivated and inspired

Kate Paterson | BC Business Photographer

katepaterson.creative

Welcome to July. A fresh month = a fresh opportuni Welcome to July. A fresh month = a fresh opportunity to lead with clarity.

Here’s your CEO checklist for showing up in your business this month:
 ✅ Revisit your goals—are they still aligned?
 ✅ Schedule time on your business, not just in it
 ✅ Update your visuals + content to reflect where you’re going
 ✅ Batch your posts so you’re not posting on the fly
 ✅ Check in with your audience—what do they need from you this month?

Whether you’re pivoting, planning, or pushing forward—don’t sleep on the power of intentional visibility.

This is your sign to step into the month like the boss you are.

#CEOChecklist #StartYourMonthStrong #BusinessRituals #BrandClarity #AbbotsfordPhotographer #VancouverWomenInBusiness #EntrepreneurRoutine #FraserValleyBrands #BrandingWithPurpose #ShowUpStrategically
Ending June like a CEO—on a rooftop, taking a br Ending June like a CEO—on a rooftop, taking a breath, reflecting on how far we’ve come this month.

This is your reminder:
 ✅ You built momentum.
 ✅ You stayed committed.
 ✅ You kept showing up, even when it felt messy.

Now let’s carry that energy forward. July, we’re coming for you—with fresh strategy, aligned content, and renewed clarity. You in?

#EndOfMonthReflection #CEOStateOfMind #VancouverEntrepreneurs #FraserValleyBossBabes #BrandPhotographyBC #AbbotsfordBrandPhotographer #WorkOnYourBusiness #SundayCEO #EmpoweredEntrepreneurs #Q3Planning
📅 June 28: School’s Out, Bosses Still In Sch 📅 June 28: School’s Out, Bosses Still In

School’s out, and boss mode just shifted into a new gear.

Here’s to two months of juggling chaos and chasing goals—with new routines, fewer boundaries, and a whole lot of grace.

If your summer looks like laptop in one hand, sunscreen in the other—same.

Running a business doesn’t stop, it just adapts. Who else is right here with me?

#SummerBusinessLife #MomBossMode #EntrepreneurSummer #AbbotsfordPhotographer #LowerMainlandBusiness #WorkLifeJuggle #VancouverBrandPhotographer #FraserValleyMomsInBusiness #CEORealLife #SmallBusinessBC
Meet Brittney—a mortgage broker right here in Ab Meet Brittney—a mortgage broker right here in Abbotsford who’s as knowledgeable as she is approachable.

We recently captured some incredible branding content to help her show up online in a way that feels clear, polished, and real. Because let’s face it—when you’re navigating big financial decisions, you want someone who not only knows their stuff, but feels trustworthy the moment you land on their page.

This is exactly what showing up with intention looks like.

Can’t wait to share more from this session soon!

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