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Branding With Jessica

August 15, 2022
Blog  ·  Education  ·  Photography  ·  Tips & Technique
Studio image- Kate Paterson Photography Branding Portrait Studio Photographer Professional Business Content

I loved this shoot with Jessica!! Seriously, the photos turned out so great and she brought such amazing energy to the shoot. We really wanted to align the shoot location and vibe with Jessica’s business and bring that out through the photos. As a mortgage broker, she wanted her photos to be professional while showcasing her personality and individuality as well.

She is so approachable and dedicated to her job and we wanted that to be represented. Not to mention, she had just completed a rebrand and needed new photos to go along with it (I love a good rebrand!!). The great thing about Jessica’s vision is she wanted to use her photo’s across many platforms, not just on her social media profiles. I always get so happy hearing clients wanting to use their photo’s in multiple places. It’s so important to streamline your marketing and one brand session can truly give you enough material to market across TONS of platforms.

Here are just a few of my favourites from our time together!! 








Beautiful branding session for entrepreneur and mortgage broker, Jessica


brand imagesbrandingbranding sessionbusiness photosrebrand

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For the motivated and inspired

One of the most overlooked parts of a branding ses One of the most overlooked parts of a branding session?
How you feel walking into it.

Hair and makeup is not about looking overdone or unlike yourself. The goal is always an elevated version of your everyday look, polished, confident, and camera ready without losing you in the process.

It also completely changes the energy of a shoot day.

No rushing to get ready. No stressing in the mirror five minutes before your session. No trying to mentally switch from “busy work mode” into being on camera.

Instead, you get time to slow down, settle in, feel taken care of, and step into the session feeling prepared and confident.

And trust me… it shows in the final photos and video every single time.
There is something about a fresh set of headshots There is something about a fresh set of headshots that just shifts something in you.

You update your website. You actually feel good sending your inquiry link. You stop cringing when someone Googles you. You start showing up a little differently because for the first time in a while, the photos actually look like who you are right now.

Q2 is here. New goals, new energy, new season of your business. And if you have been putting off updating your photos because it feels like one more thing on the list, this is your sign.

You don’t need to lose weight first. You don’t need a new office or a perfect backdrop. You just need a couple of hours and someone who knows how to make you feel comfortable in front of a camera.

Branding photography in Abbotsford is exactly that. A chance to finally show up online as the version of you that your clients already know you are.

What would feel different for you if your photos actually matched where you are right now? Tell me below. 👇
If people don’t see you, they can’t choose you. O If people don’t see you, they can’t choose you.

One of the biggest gaps I see with business owners is not a lack of skill or experience… it’s visibility.

You can be incredible at what you do, but if your online presence doesn’t reflect that, you’re getting overlooked by people who are ready to hire right now.

Video changes that.

It builds familiarity, shows your personality, and gives people a sense of who you are before they ever reach out.

This is Charlie, showing up in a way that feels natural, confident, and aligned with how she works. Not forced, not overdone, just clear, intentional presence.

That’s what makes the difference.

If showing up on video has been sitting on your “I should probably do this” list… consider this your nudge.
In a world where everything starts to look the sam In a world where everything starts to look the same… the brands that stand out are the ones people remember.

Not louder for the sake of it, but intentional. Confident. Clear in who they are and how they show up.

This is what happens when a brand leans fully into its personality. The colour, the energy, the details, all working together to create something that actually catches your attention.

Because blending in might feel safe, but it rarely gets you noticed.

Drop a 🔥 if you stand out with your content!

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