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      • Business Branding Photography
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Why you should work with a professional photographer

August 26, 2022
Blog  ·  Education  ·  Photography

I sometimes hear people ask why they should work with a professional photographer when it comes to photos for their business. 

Yes, phones have come a long way and take some seriously stellar photos these days, but there is nothing like curated professional photos to level up your marketing game. Here are just a few reasons I suggest working with a professional photographer to capture your business photos!

This session is all about bringing your branding vision to life through everything we do!
Reasons to work with a professional photographer for your brand photos
  1. I mean, it’s professional!

It’s true, professional photos are exactly that, professional! Having high quality, professional photos to accompany your social platforms helps you look professional and authentic, which its really helpful when it comes to building trust with your customers!

2. It’s visual story-telling

Creating a story your customers can connect with is a serious game changer when it comes to business! I love being able to tell a story through images, it’s why I love being a photographer to begin with. When you have professional photos taken, you get to work with someone who can really help bring your business to light … and of course, share your personal story through each and every photo.

3. Your marketing represents your brand

Yep, I said it. When it comes to your visuals, it only takes a few seconds for a customer to get a quick idea about your business and most of the time, their opinion can come from your photos and visuals! So, why not invest in quality images that are fun, aligned and on brand with what you offer to your customers.

4. Photos let people know about you!

Stock photos are fun, but too many of them doesn’t really help your clients learn about you. Sure, it can be awkward sharing about yourself at first but through photos and story-telling, you can start building up a community around your business and build real connection!!

Beautiful branding session for entrepreneur and mortgage broker, Jessica

5. You can use them anywhere

When you have high quality images, you have quality assets to use anywhere! When you have high-res images at your finger tips, it makes it so easy to use these on different platforms or throughout certain projects. I’ll never not be a fan of marketing over many platforms, so having a folder of epic photos, specific to your business and brand, at your disposal is so valuable!


CeremonyWedding

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For the motivated and inspired

katepaterson.creative

Don't Let Your 2025 Goals Slip Away! 🏃‍♀️ Don't Let Your 2025 Goals Slip Away! 🏃‍♀️

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***** "When I decided to rebrand, I knew I needed *****

"When I decided to rebrand, I knew I needed a photographer who could capture a few quality images of someone who doesn’t love being in front of a camera. After doing a Google search and reading a few recommendations, I landed on Kate Paterson’s website. Her photos immediately stood out and her personality shone through the words on the page. I trusted my gut and booked her, and I’m so glad I did.

I went into the shoot hoping for a few great photos, and I ended up with dozens I absolutely loved. In fact, I couldn’t narrow it down to just a few — when I asked friends to help me choose from the proofs, almost every photo was someone’s favourite. It was a good problem to have!

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Highly recommend. Kate’s the one to choose."
Behind the scenes of a realtor who knows the power Behind the scenes of a realtor who knows the power of showing up with intention.
Because in this market, your clients want more than a business card — they want connection. They want to see you.

Walking into a session with confidence doesn’t mean having it all figured out.
It means being willing to step in front of the camera, tell your story, and show the personality that sets you apart.

If your brand visuals haven’t grown with your business, this is your sign to refresh how you show up online.
Your future clients are already searching — make sure they find you.
Sundays are for slowing down just enough to get cl Sundays are for slowing down just enough to get clear on what actually matters this week.
Not the endless to-do list.
Not the pressure to do everything.
Just your real priorities — the ones that move you forward.

I’ve learned that having a system (even a simple one) changes everything.
A few minutes of planning on a Sunday can set the tone for your entire week — your workflow, your energy, and the way you show up for your clients.

So here’s your gentle nudge:
What are the top three things that matter most for you this week?
Write them down. Protect them. Build around them.

Your future self will thank you. 🤍

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