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      • Business Branding Photography
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Contact Me!
  • Home
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    • Professional Services
      • Business Branding Photography
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      • Nutritionist Branding
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Why you should work with a professional photographer

August 26, 2022
Blog  ·  Education  ·  Photography

I sometimes hear people ask why they should work with a professional photographer when it comes to photos for their business. 

Yes, phones have come a long way and take some seriously stellar photos these days, but there is nothing like curated professional photos to level up your marketing game. Here are just a few reasons I suggest working with a professional photographer to capture your business photos!

This session is all about bringing your branding vision to life through everything we do!
Reasons to work with a professional photographer for your brand photos
  1. I mean, it’s professional!

It’s true, professional photos are exactly that, professional! Having high quality, professional photos to accompany your social platforms helps you look professional and authentic, which its really helpful when it comes to building trust with your customers!

2. It’s visual story-telling

Creating a story your customers can connect with is a serious game changer when it comes to business! I love being able to tell a story through images, it’s why I love being a photographer to begin with. When you have professional photos taken, you get to work with someone who can really help bring your business to light … and of course, share your personal story through each and every photo.

3. Your marketing represents your brand

Yep, I said it. When it comes to your visuals, it only takes a few seconds for a customer to get a quick idea about your business and most of the time, their opinion can come from your photos and visuals! So, why not invest in quality images that are fun, aligned and on brand with what you offer to your customers.

4. Photos let people know about you!

Stock photos are fun, but too many of them doesn’t really help your clients learn about you. Sure, it can be awkward sharing about yourself at first but through photos and story-telling, you can start building up a community around your business and build real connection!!

Beautiful branding session for entrepreneur and mortgage broker, Jessica

5. You can use them anywhere

When you have high quality images, you have quality assets to use anywhere! When you have high-res images at your finger tips, it makes it so easy to use these on different platforms or throughout certain projects. I’ll never not be a fan of marketing over many platforms, so having a folder of epic photos, specific to your business and brand, at your disposal is so valuable!


CeremonyWedding

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For the motivated and inspired

katepaterson.creative

Have you met Lara? She’s one of my go-to hair a Have you met Lara?

She’s one of my go-to hair and makeup artists and the talent behind so many of the beautiful faces you see on this feed. The kind of person who instantly puts you at ease, listens to your vision, and knows exactly how to bring it to life — without ever making it feel overdone.

Having the right hair and makeup artist on your team changes the entire experience. It’s not just about looking polished, it’s about feeling confident, relaxed, and ready to show up as yourself in front of the camera.

So if you’ve ever wondered why my clients look so effortlessly put together… this is a big part of the magic.
There’s something really special about watching There’s something really special about watching someone step into a new chapter with so much intention.

Olivia is new to real estate, but the way she shows up already says a lot. She’s thoughtful, calm, and genuinely invested in the people she works with — the kind of person who listens first and never treats clients like a transaction.

We wanted these images to feel natural and lived-in. Not overly posed. Not forced. Just confident, approachable, and true to who she is — because that’s how trust actually starts.

So excited to introduce Olivia and the beginning of what she’s building 🤍
"I am truly blown away by my photos and cannot sto "I am truly blown away by my photos and cannot stop looking at them. From the moment we started Kate made me feel so comfortable and at ease that all of my nerves disappeared. What could have felt intimidating quickly became an experience I genuinely enjoyed.

Kate has an incredible ability to capture people exactly as they are. Every image feels authentic intentional and truly me and I feel completely seen and beautifully represented through her work.

Her professionalism creativity and genuine kindness shine through in everything she does. I am beyond happy with my branding session and already so excited to work with her again. Thank you so much Kate you are absolutely incredible." Teresa
Your Brand's Visual Identity: Is It Whispering or Your Brand's Visual Identity: Is It Whispering or Shouting? 🎨

Think of your visual identity—the colours, the lighting, the tone of your videos—as your brand's voice. Is it consistently saying the same thing across your website, social media, and marketing materials?

Inconsistent visuals confuse the client and dilute your memorability. Great photography and videography services ensure every piece of content speaks with the same, powerful tone.

Consistency is the key to credibility. You want clients to feel they know you before they even send that first email.

What are the 3 words you want your audience to think of when they see your content?

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