I sometimes hear people ask why they should work with a professional photographer when it comes to photos for their business.
Yes, phones have come a long way and take some seriously stellar photos these days, but there is nothing like curated professional photos to level up your marketing game. Here are just a few reasons I suggest working with a professional photographer to capture your business photos!
It’s true, professional photos are exactly that, professional! Having high quality, professional photos to accompany your social platforms helps you look professional and authentic, which its really helpful when it comes to building trust with your customers!
2. It’s visual story-telling
Creating a story your customers can connect with is a serious game changer when it comes to business! I love being able to tell a story through images, it’s why I love being a photographer to begin with. When you have professional photos taken, you get to work with someone who can really help bring your business to light … and of course, share your personal story through each and every photo.
3. Your marketing represents your brand
Yep, I said it. When it comes to your visuals, it only takes a few seconds for a customer to get a quick idea about your business and most of the time, their opinion can come from your photos and visuals! So, why not invest in quality images that are fun, aligned and on brand with what you offer to your customers.
4. Photos let people know about you!
Stock photos are fun, but too many of them doesn’t really help your clients learn about you. Sure, it can be awkward sharing about yourself at first but through photos and story-telling, you can start building up a community around your business and build real connection!!
5. You can use them anywhere
When you have high quality images, you have quality assets to use anywhere! When you have high-res images at your finger tips, it makes it so easy to use these on different platforms or throughout certain projects. I’ll never not be a fan of marketing over many platforms, so having a folder of epic photos, specific to your business and brand, at your disposal is so valuable!