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Why you should work with a professional photographer

August 26, 2022
Blog  ·  Education  ·  Photography

I sometimes hear people ask why they should work with a professional photographer when it comes to photos for their business. 

Yes, phones have come a long way and take some seriously stellar photos these days, but there is nothing like curated professional photos to level up your marketing game. Here are just a few reasons I suggest working with a professional photographer to capture your business photos!

This session is all about bringing your branding vision to life through everything we do!
Reasons to work with a professional photographer for your brand photos
  1. I mean, it’s professional!

It’s true, professional photos are exactly that, professional! Having high quality, professional photos to accompany your social platforms helps you look professional and authentic, which its really helpful when it comes to building trust with your customers!

2. It’s visual story-telling

Creating a story your customers can connect with is a serious game changer when it comes to business! I love being able to tell a story through images, it’s why I love being a photographer to begin with. When you have professional photos taken, you get to work with someone who can really help bring your business to light … and of course, share your personal story through each and every photo.

3. Your marketing represents your brand

Yep, I said it. When it comes to your visuals, it only takes a few seconds for a customer to get a quick idea about your business and most of the time, their opinion can come from your photos and visuals! So, why not invest in quality images that are fun, aligned and on brand with what you offer to your customers.

4. Photos let people know about you!

Stock photos are fun, but too many of them doesn’t really help your clients learn about you. Sure, it can be awkward sharing about yourself at first but through photos and story-telling, you can start building up a community around your business and build real connection!!

Beautiful branding session for entrepreneur and mortgage broker, Jessica

5. You can use them anywhere

When you have high quality images, you have quality assets to use anywhere! When you have high-res images at your finger tips, it makes it so easy to use these on different platforms or throughout certain projects. I’ll never not be a fan of marketing over many platforms, so having a folder of epic photos, specific to your business and brand, at your disposal is so valuable!


CeremonyWedding

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For the motivated and inspired

katepaterson.creative

Just a second…. New content dropping soon but f Just a second….

New content dropping soon but first, I’m playing catch up!
This year has continued to ramp up and I’m currently hiding in my office, uploading thousands of photos and videos for current clients and booking up the rest of my year and into 2026! 

Stay tuned, so much is coming your way!
A great realtor's brand is about so much more than A great realtor's brand is about so much more than just a house. It's about you—your personality, your passion, and your mission to help people.

My pro tip is to think beyond the transaction. What's your "why"? What makes you different? Let's create images that tell your unique story and make your brand unforgettable.
Planning a brand session soon? Here are a few ways Planning a brand session soon? Here are a few ways to make the most of it 👇

✨ Start with intention. Think about what you actually need — website banners, social media content, or marketing visuals — and plan your outfits and props around that.

📸 Mix up the moments. Don’t just pose — work, move, laugh, adjust your coffee cup, type on your laptop. Real moments always tell your story best.

💡 Think long-term. Choose looks and setups that give you variety so your gallery feels fresh month after month.

The more intentional you are before your shoot, the more confidence you’ll have showing up after it.
Gratitude looks a little different in business. It Gratitude looks a little different in business. It’s the clients who trust you with their vision, the women who cheer you on, and the community that keeps showing up, season after season.
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This Thanksgiving, I’m extra thankful for every conversation, collaboration, and connection that’s helped my business grow — and for the people behind every brand I’ve had the honour of capturing. You make what I do so meaningful.
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Here’s to pausing for a moment to soak it all in, and then heading into the rest of the year with full hearts (and maybe full plates too 🥧).
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Happy Thanksgiving, friends — I’m so grateful for you all.

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