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  • Home
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      • Business Branding Photography
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Why you should work with a professional photographer

August 26, 2022
Blog  ·  Education  ·  Photography

I sometimes hear people ask why they should work with a professional photographer when it comes to photos for their business. 

Yes, phones have come a long way and take some seriously stellar photos these days, but there is nothing like curated professional photos to level up your marketing game. Here are just a few reasons I suggest working with a professional photographer to capture your business photos!

This session is all about bringing your branding vision to life through everything we do!
Reasons to work with a professional photographer for your brand photos
  1. I mean, it’s professional!

It’s true, professional photos are exactly that, professional! Having high quality, professional photos to accompany your social platforms helps you look professional and authentic, which its really helpful when it comes to building trust with your customers!

2. It’s visual story-telling

Creating a story your customers can connect with is a serious game changer when it comes to business! I love being able to tell a story through images, it’s why I love being a photographer to begin with. When you have professional photos taken, you get to work with someone who can really help bring your business to light … and of course, share your personal story through each and every photo.

3. Your marketing represents your brand

Yep, I said it. When it comes to your visuals, it only takes a few seconds for a customer to get a quick idea about your business and most of the time, their opinion can come from your photos and visuals! So, why not invest in quality images that are fun, aligned and on brand with what you offer to your customers.

4. Photos let people know about you!

Stock photos are fun, but too many of them doesn’t really help your clients learn about you. Sure, it can be awkward sharing about yourself at first but through photos and story-telling, you can start building up a community around your business and build real connection!!

Beautiful branding session for entrepreneur and mortgage broker, Jessica

5. You can use them anywhere

When you have high quality images, you have quality assets to use anywhere! When you have high-res images at your finger tips, it makes it so easy to use these on different platforms or throughout certain projects. I’ll never not be a fan of marketing over many platforms, so having a folder of epic photos, specific to your business and brand, at your disposal is so valuable!


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For the motivated and inspired

katepaterson.creative

When was the last time you had a gallery at your f When was the last time you had a gallery at your finger tips that you were excited to use??
As a realtor, you’re not just selling home, you’re selling a dream, a lifestyle and home that will shape your sellers dreams for years.

You’re not going to meet hear clients by chance. You’re going to meet them by being intentional.

Intentional with who you are, what you value and showing them how they’re going to be valued. This is all done through your marketing. 

Your marketing, everything you put out there is going to establish and build this trust with potential clients before you meet them. No pretty iPhone photo or stock photo is going to build the trust you need to have your messaging resonate the same way as on brand content that truly reflects you and your vision.

Let’s chat now to book your next branding session to be sure that you’re staying front of mind with fresh and on brand images and video!
Throwback to this amazing shoot with a brilliant e Throwback to this amazing shoot with a brilliant entrepreneur! The best part of my job is helping people see themselves in a whole new, confident light.

My guidance to you is to show up as your authentic self.

Don’t feel like you have to be someone you’re not; we’ll capture the true magic of who you are, because that’s what makes your brand so special.
Having a collection of “staple” images that al Having a collection of “staple” images that align with your brand is one of the most powerful tools you can have for your business. It’s a game-changer for your online presence and your peace of mind!

So, what exactly are staple images? Think of them as your visual toolkit—a versatile library of photos that consistently represent your brand’s voice and personality. These aren’t just for your website’s main page; they’re the images you can reach for on a busy day when you need to post to social media, update an email newsletter, or create a quick ad.

The Benefits of Your Visual Toolkit

Having this curated collection of images offers incredible advantages for your brand:

👉🏻Consistency and Professionalism: Staple images ensure your brand’s look and feel are always cohesive and polished. When a client sees the same high-quality visual style on your website, social media, and marketing, it builds trust and makes your brand instantly recognizable. This consistency shows you’re a serious, credible professional.

👉🏻Efficiency and Time-Saving: How many times have you struggled to find the right photo for a post? With a library of on-brand images, that problem disappears. You can quickly pull a photo that fits your message, saving you valuable time and the stress of a last-minute search. This allows you to focus on the content of your post, not the visuals.

👉🏻Brand Authority and Storytelling: These images help you tell your brand’s story without saying a word. A great staple image can convey the quality of your work, the energy of your business, and the unique personality behind it all. This helps you build authority and an emotional connection with your audience, making your brand more memorable.

Pro Tip

Your staple image library should include a mix of professional headshots, dynamic “in-action” shots of you working, and detail shots that highlight the tools of your trade or the vibe of your studio. The more variety you have, the more you can say with your images.

Are there any specific types of staple images you’re looking to create for your brand?

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