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Why you NEED brand photos!

May 31, 2022
Education  ·  Photography

No matter what type of business you have, professional photos can truly help elevate your brand and take your business to the next level. After all, first impressions are everything – and professional images really help you stand out to your ideal customer! Here are 5 reasons why you should consider hosting a brand shoot for your business.

Every business has a story to tell

1. Brand recognition

Brand recognition is extremely important when it comes to creating trust with your audience. Having strong imagery that is associated with your business can help build authenticity and trust with your audience! Here, you can stand out in your field and really capture what it’s like to work with you through the images you put forward through your marketing!

 

2. Support your professionalism 

Your branding should be seamless! Thankfully, when you have a brand shoot you are left with tons of images that can be used across many platforms for your business. Whether it be your social media, website, client welcome package or email signature, your brand photos will put forward a professional look and allow for cohesiveness across all your platforms!

 

3. You can show your process

Brand images can be anything you want them to be! Here, we can capture every aspect of your business from your process to behind the scenes details you can showcase to your clients. Take this time to curate images that put forward an in-depth look that sets you apart from those in your niche. Your audience wants to get to know YOU, so let’s capture exactly that.

 

4. Endless Content

As mentioned before, when you work with a photographer to curate your brand images, you are often left with many to choose from! This means, you have endless content to work with. Utilizing these images in campaigns and other marketing efforts like blog posts can be another added layer to your strategy. Get creative and have fun with the images you’ve captured!

5. Brand shoots are fun!

Last but not least, hosting a brand shoot for your business is FUN! Letting loose and showcasing your business through images gives you the chance to tell a story while enjoying every part of building your business. I love brand shoots for this reason! We get to capture the essence of your business and what truly inspires you on film.



CeremonyPhotography

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For the motivated and inspired

katepaterson.creative

Gratitude looks a little different in business. It Gratitude looks a little different in business. It’s the clients who trust you with their vision, the women who cheer you on, and the community that keeps showing up, season after season.
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This Thanksgiving, I’m extra thankful for every conversation, collaboration, and connection that’s helped my business grow — and for the people behind every brand I’ve had the honour of capturing. You make what I do so meaningful.
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Here’s to pausing for a moment to soak it all in, and then heading into the rest of the year with full hearts (and maybe full plates too 🥧).
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Happy Thanksgiving, friends — I’m so grateful for you all.
October feels like a reset button, doesn’t it? October feels like a reset button, doesn’t it?

This is the season where businesses either coast or take action to finish strong. Branding photos aren’t just pictures — they’re the energy behind your marketing, the spark that helps you show up confidently in front of your people.

Your audience is paying attention. Show them you’re ready.

Curious how branding photos can support your Q4 goals? Let’s chat.
I’ll be honest — I never feel fully comfortabl I’ll be honest — I never feel fully comfortable in front of the camera. It always feels like so much prep, organizing, and a whole process just to get here. But every single time, it’s worth it.

Stepping in front of the lens is one of those things that pushes you out of your comfort zone — and that’s exactly where growth happens. These self-portraits are a reminder that showing up, even when it feels a little uncomfortable, creates results you’ll never regret.

If you’ve been putting off updating your photos, consider this your sign: it’s worth it, every time
Here’s a quick peek at Nuvola’s brand refresh Here’s a quick peek at Nuvola’s brand refresh that’s taking her into the new year — and let me tell you, it’s 🔥🔥🔥. We captured content that feels like her and reflects exactly how she wants to show up for her clients.

A brand refresh doesn’t mean scrapping everything you’ve built. It’s about leveling up the pieces you already have so your visuals feel current, aligned, and ready to carry you forward with confidence.

2026 is coming quick — and she’s already ahead of the game.

Reach Out, Let's Chat!
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