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Contact Me!
  • Home
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    • Professional Services
      • Business Branding Photography
      • Realtor Branding
      • Nutritionist Branding
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Contact Me!

What is a branding session?

February 28, 2020
Education  ·  Photography

WOHOOOOOO I’m STOKED you’re here! Branding sessions have so much power for your business.

If you’re creating a website it can look incredible if done right. If done right but done with iPhone photos, it can be ruined instantly (sorry if this applies to yours) but it’s true. A pro image can change the entire vibe of your website and also your social media.Mix in a few iPhone photos with a good edit and some professional images and your clients will take your business in with a new vision, treat you as more qualified in a sense. It’s all in perception.

In photography there is a reality so subtle that it becomes more real than reality.
John Appleseed

So what is a branding session?A branding session is about showing your future client a few very important things:

  • what your business is all about
  • How you can help them with what they need
  • Who you are as a person and why you’re passionate about what you offer

Clients want to know this before you even have your first conversation and done through a branding story with images and video, is such a POWERFUL way of connecting.

Our businesses show only about 10% of what we do to a client.For instance, as a photographer, most of my clients will see the final image and think that thats my business. In a sense, yes, creating art with my camera is what I do however 90% of my business is behind the scenes. The hustle of marketing, the building of my business, connecting with my clients before even meeting them to create a genuine experience for them and to be able to tell their story thats TRUE TO THEM! I can’t tell someones branding story if I don’t know what it is. There’s so much passion, drive and hustle that goes into a business and that is the story of your brand. This hustle and personality behind the brand is what I want to help you share with your clients.

I offer two kinds of branding photography to ensure we capture you and your business correctly. Different packages include different things and we can go over all of that when we chat!

Lifestyle Branding PhotographyThis is all about the behind the scenes of your brand, who you are and capturing your personality in a beautiful location. We can meet at a coffee shop, capture you “working” then got for a walk around town or to a local spot and capture your personality in a variety of different ways.

Studio Branding PhotographyThis is a studio set up located in Abbotsford BC. You will have some headshots and full body images captured in a white backdrop studio set up. Depending on the package you choose, we can then move throughout the studio and capture some lifestyle type photos within the space. Sitting at the desk working away, looking out the window brainstorming your business plans etc.

Whatever type of photography you decide is best for you business, I want you to know that I’m not a stiff, stand still and pose type photographer. Whatever your vibe and ideas you have in mind, I will have you laughing and being genuine in everything we do. If you feel stiff and uncomfortable in your photos YOU WILL LOOK THAT WAY and thats not what we want. Not awkward stiff portraits, just relaxed, chill and FREAKING AMAZING!!


CeremonyPhotography

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August 26, 2022
Blog  ·  Education  ·  Photography


For the motivated and inspired

katepaterson.creative

Gratitude looks a little different in business. It Gratitude looks a little different in business. It’s the clients who trust you with their vision, the women who cheer you on, and the community that keeps showing up, season after season.
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This Thanksgiving, I’m extra thankful for every conversation, collaboration, and connection that’s helped my business grow — and for the people behind every brand I’ve had the honour of capturing. You make what I do so meaningful.
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Here’s to pausing for a moment to soak it all in, and then heading into the rest of the year with full hearts (and maybe full plates too 🥧).
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Happy Thanksgiving, friends — I’m so grateful for you all.
October feels like a reset button, doesn’t it? October feels like a reset button, doesn’t it?

This is the season where businesses either coast or take action to finish strong. Branding photos aren’t just pictures — they’re the energy behind your marketing, the spark that helps you show up confidently in front of your people.

Your audience is paying attention. Show them you’re ready.

Curious how branding photos can support your Q4 goals? Let’s chat.
I’ll be honest — I never feel fully comfortabl I’ll be honest — I never feel fully comfortable in front of the camera. It always feels like so much prep, organizing, and a whole process just to get here. But every single time, it’s worth it.

Stepping in front of the lens is one of those things that pushes you out of your comfort zone — and that’s exactly where growth happens. These self-portraits are a reminder that showing up, even when it feels a little uncomfortable, creates results you’ll never regret.

If you’ve been putting off updating your photos, consider this your sign: it’s worth it, every time
Here’s a quick peek at Nuvola’s brand refresh Here’s a quick peek at Nuvola’s brand refresh that’s taking her into the new year — and let me tell you, it’s 🔥🔥🔥. We captured content that feels like her and reflects exactly how she wants to show up for her clients.

A brand refresh doesn’t mean scrapping everything you’ve built. It’s about leveling up the pieces you already have so your visuals feel current, aligned, and ready to carry you forward with confidence.

2026 is coming quick — and she’s already ahead of the game.

Reach Out, Let's Chat!
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