February 28, 2020
Education
· Photography
What is a branding session?
WOHOOOOOO I’m STOKED you’re here! Branding sessions have so much power for your business.
If you’re creating a website it can look incredible if done right. If done right but done with iPhone photos, it can be ruined instantly (sorry if this applies to yours) but it’s true. A pro image can change the entire vibe of your website and also your social media.Mix in a few iPhone photos with a good edit and some professional images and your clients will take your business in with a new vision, treat you as more qualified in a sense. It’s all in perception.
In photography there is a reality so subtle that it becomes more real than reality.
John Appleseed
So what is a branding session?A branding session is about showing your future client a few very important things:
- what your business is all about
- How you can help them with what they need
- Who you are as a person and why you’re passionate about what you offer
Clients want to know this before you even have your first conversation and done through a branding story with images and video, is such a POWERFUL way of connecting.
Our businesses show only about 10% of what we do to a client.For instance, as a photographer, most of my clients will see the final image and think that thats my business. In a sense, yes, creating art with my camera is what I do however 90% of my business is behind the scenes. The hustle of marketing, the building of my business, connecting with my clients before even meeting them to create a genuine experience for them and to be able to tell their story thats TRUE TO THEM! I can’t tell someones branding story if I don’t know what it is. There’s so much passion, drive and hustle that goes into a business and that is the story of your brand. This hustle and personality behind the brand is what I want to help you share with your clients.
I offer two kinds of branding photography to ensure we capture you and your business correctly. Different packages include different things and we can go over all of that when we chat!
Lifestyle Branding PhotographyThis is all about the behind the scenes of your brand, who you are and capturing your personality in a beautiful location. We can meet at a coffee shop, capture you “working” then got for a walk around town or to a local spot and capture your personality in a variety of different ways.
Studio Branding PhotographyThis is a studio set up located in Abbotsford BC. You will have some headshots and full body images captured in a white backdrop studio set up. Depending on the package you choose, we can then move throughout the studio and capture some lifestyle type photos within the space. Sitting at the desk working away, looking out the window brainstorming your business plans etc.
Whatever type of photography you decide is best for you business, I want you to know that I’m not a stiff, stand still and pose type photographer. Whatever your vibe and ideas you have in mind, I will have you laughing and being genuine in everything we do. If you feel stiff and uncomfortable in your photos YOU WILL LOOK THAT WAY and thats not what we want. Not awkward stiff portraits, just relaxed, chill and FREAKING AMAZING!!
