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Elevating Realtor Branding: Taylor and Michelle Bercic’s Story

July 12, 2024
Blog  ·  Photography

Welcome to a journey into the world of Taylor and Michelle Bercic, a remarkable mother-daughter duo who bring years of experience to the Lower Mainland real estate market every day. With their extensive experience and unwavering dedication, they help clients find their dream homes with a personal touch that’s truly inspiring.

Recently, I had the pleasure of collaborating with Taylor and Michelle to create fresh, standout content that reflects their professionalism and passion. As their trusted photographer, I understood the importance of capturing images that not only showcase their expertise but also convey their personalities.

Taylor and Michelle radiate confidence in every aspect of their business. From initial consultations to closing deals, their dedication shines through. My aim was to capture this essence: a warm, welcoming approach combined with deep industry knowledge and the boss babes that they are.

Careful planning was crucial. Together, we selected a location to suit their vision that resonate with their brand and vibe. 

During the session, the atmosphere was stunning. Taylor and Michelle’s passion for their work translated effortlessly into every shot. I focused on capturing not just portraits but personality that tells their story.

The result? A collection of images that authentically represent Taylor and Michelle’s professional journey. From vibrant headshots that exude approachability to detailed action shots, each photo speaks volumes about their commitment to their clients and craft.

In today’s competitive real estate market, differentiation is key. Professional branding isn’t merely about aesthetics—it’s about conveying unique selling points and building trust with potential clients before the first meeting.

Taylor and Michelle grasp this concept intuitively. They aren’t just selling homes; they’re selling a lifestyle, a sense of belonging, and a future filled with possibilities. With their new branding content, they’re prepared to reach more clients, forge deeper connections, and continue doing what they love most—helping people find their forever homes.

Are you a realtor looking to elevate your brand? Consider the power of professional photography and branding. Whether you’re based in Abbotsford or beyond, investing in high-quality visuals can make a profound difference in connecting with your audience.

I am passionate about capturing your story and helping you shine in your industry. Reach out today for a consultation and let’s plan a session that authentically represents your journey, ensuring you stand out in a competitive market. Because when your confidence shines through, so does your success.

Here’s to Taylor and Michelle Bercic and to all the realtors making dreams come true, one home at a time. Here’s to your continued success!

Michelle Bercic, smiling confidently in her portrait, representing dedication to her clients in Abbotsford.
Portrait of Michelle Bercic, experienced real estate professional in Abbotsford, showcasing approachability.
Portrait of Michelle Bercic, experienced real estate professional in Abbotsford, showcasing approachability.
Taylor and Michelle Bercic, dynamic mother-daughter realtor duo, captured in a professional portrait session
Taylor and Michelle Bercic, dynamic mother-daughter realtor duo, captured in a professional portrait session
Professional headshot of Taylor Bercic, Abbotsford realtor, exuding confidence and warmth.
Close-up portrait of Taylor Bercic, radiating professionalism and expertise in Abbotsford real estate.
Michelle Bercic, smiling confidently in her portrait, representing dedication to her clients in Abbotsford.
Michelle Bercic, smiling confidently in her portrait, representing dedication to her clients in Abbotsford.
Portrait of Michelle Bercic, experienced real estate professional in Abbotsford, showcasing approachability.
Michelle Bercic, smiling confidently in her portrait, representing dedication to her clients in Abbotsford.
Close-up portrait of Taylor Bercic, radiating professionalism and expertise in Abbotsford real estate.
Professional headshot of Taylor Bercic, Abbotsford realtor, exuding confidence and warmth.
Close-up portrait of Taylor Bercic, radiating professionalism and expertise in Abbotsford real estate.
Professional headshot of Taylor Bercic, Abbotsford realtor, exuding confidence and warmth.
Professional headshot of Taylor Bercic, Abbotsford realtor, exuding confidence and warmth.
Portrait of Michelle Bercic, experienced real estate professional in Abbotsford, showcasing approachability.
Professional headshot of Taylor Bercic, Abbotsford realtor, exuding confidence and warmth.
Professional headshot of Taylor Bercic, Abbotsford realtor, exuding confidence and warmth.
Taylor and Michelle Bercic, dynamic mother-daughter realtor duo, captured in a professional portrait session


brand imagesbrandingbranding contentbranding sessionbusiness photoscontentcreating contentrebrand

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For the motivated and inspired

katepaterson.creative

Just a second…. New content dropping soon but f Just a second….

New content dropping soon but first, I’m playing catch up!
This year has continued to ramp up and I’m currently hiding in my office, uploading thousands of photos and videos for current clients and booking up the rest of my year and into 2026! 

Stay tuned, so much is coming your way!
A great realtor's brand is about so much more than A great realtor's brand is about so much more than just a house. It's about you—your personality, your passion, and your mission to help people.

My pro tip is to think beyond the transaction. What's your "why"? What makes you different? Let's create images that tell your unique story and make your brand unforgettable.
Planning a brand session soon? Here are a few ways Planning a brand session soon? Here are a few ways to make the most of it 👇

✨ Start with intention. Think about what you actually need — website banners, social media content, or marketing visuals — and plan your outfits and props around that.

📸 Mix up the moments. Don’t just pose — work, move, laugh, adjust your coffee cup, type on your laptop. Real moments always tell your story best.

💡 Think long-term. Choose looks and setups that give you variety so your gallery feels fresh month after month.

The more intentional you are before your shoot, the more confidence you’ll have showing up after it.
Gratitude looks a little different in business. It Gratitude looks a little different in business. It’s the clients who trust you with their vision, the women who cheer you on, and the community that keeps showing up, season after season.
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This Thanksgiving, I’m extra thankful for every conversation, collaboration, and connection that’s helped my business grow — and for the people behind every brand I’ve had the honour of capturing. You make what I do so meaningful.
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Here’s to pausing for a moment to soak it all in, and then heading into the rest of the year with full hearts (and maybe full plates too 🥧).
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Happy Thanksgiving, friends — I’m so grateful for you all.

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