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Branding With Jessica

August 15, 2022
Blog  ·  Education  ·  Photography  ·  Tips & Technique
Studio image- Kate Paterson Photography Branding Portrait Studio Photographer Professional Business Content

I loved this shoot with Jessica!! Seriously, the photos turned out so great and she brought such amazing energy to the shoot. We really wanted to align the shoot location and vibe with Jessica’s business and bring that out through the photos. As a mortgage broker, she wanted her photos to be professional while showcasing her personality and individuality as well.

She is so approachable and dedicated to her job and we wanted that to be represented. Not to mention, she had just completed a rebrand and needed new photos to go along with it (I love a good rebrand!!). The great thing about Jessica’s vision is she wanted to use her photo’s across many platforms, not just on her social media profiles. I always get so happy hearing clients wanting to use their photo’s in multiple places. It’s so important to streamline your marketing and one brand session can truly give you enough material to market across TONS of platforms.

Here are just a few of my favourites from our time together!! 








Beautiful branding session for entrepreneur and mortgage broker, Jessica


brand imagesbrandingbranding sessionbusiness photosrebrand

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Have you met Lara? She’s one of my go-to hair a Have you met Lara?

She’s one of my go-to hair and makeup artists and the talent behind so many of the beautiful faces you see on this feed. The kind of person who instantly puts you at ease, listens to your vision, and knows exactly how to bring it to life — without ever making it feel overdone.

Having the right hair and makeup artist on your team changes the entire experience. It’s not just about looking polished, it’s about feeling confident, relaxed, and ready to show up as yourself in front of the camera.

So if you’ve ever wondered why my clients look so effortlessly put together… this is a big part of the magic.
There’s something really special about watching There’s something really special about watching someone step into a new chapter with so much intention.

Olivia is new to real estate, but the way she shows up already says a lot. She’s thoughtful, calm, and genuinely invested in the people she works with — the kind of person who listens first and never treats clients like a transaction.

We wanted these images to feel natural and lived-in. Not overly posed. Not forced. Just confident, approachable, and true to who she is — because that’s how trust actually starts.

So excited to introduce Olivia and the beginning of what she’s building 🤍
"I am truly blown away by my photos and cannot sto "I am truly blown away by my photos and cannot stop looking at them. From the moment we started Kate made me feel so comfortable and at ease that all of my nerves disappeared. What could have felt intimidating quickly became an experience I genuinely enjoyed.

Kate has an incredible ability to capture people exactly as they are. Every image feels authentic intentional and truly me and I feel completely seen and beautifully represented through her work.

Her professionalism creativity and genuine kindness shine through in everything she does. I am beyond happy with my branding session and already so excited to work with her again. Thank you so much Kate you are absolutely incredible." Teresa
Your Brand's Visual Identity: Is It Whispering or Your Brand's Visual Identity: Is It Whispering or Shouting? 🎨

Think of your visual identity—the colours, the lighting, the tone of your videos—as your brand's voice. Is it consistently saying the same thing across your website, social media, and marketing materials?

Inconsistent visuals confuse the client and dilute your memorability. Great photography and videography services ensure every piece of content speaks with the same, powerful tone.

Consistency is the key to credibility. You want clients to feel they know you before they even send that first email.

What are the 3 words you want your audience to think of when they see your content?

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