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Branding With Jessica

August 15, 2022
Blog  ·  Education  ·  Photography  ·  Tips & Technique
Studio image- Kate Paterson Photography Branding Portrait Studio Photographer Professional Business Content

I loved this shoot with Jessica!! Seriously, the photos turned out so great and she brought such amazing energy to the shoot. We really wanted to align the shoot location and vibe with Jessica’s business and bring that out through the photos. As a mortgage broker, she wanted her photos to be professional while showcasing her personality and individuality as well.

She is so approachable and dedicated to her job and we wanted that to be represented. Not to mention, she had just completed a rebrand and needed new photos to go along with it (I love a good rebrand!!). The great thing about Jessica’s vision is she wanted to use her photo’s across many platforms, not just on her social media profiles. I always get so happy hearing clients wanting to use their photo’s in multiple places. It’s so important to streamline your marketing and one brand session can truly give you enough material to market across TONS of platforms.

Here are just a few of my favourites from our time together!! 








Beautiful branding session for entrepreneur and mortgage broker, Jessica


brand imagesbrandingbranding sessionbusiness photosrebrand

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For the motivated and inspired

katepaterson.creative

When was the last time you had a gallery at your f When was the last time you had a gallery at your finger tips that you were excited to use??
As a realtor, you’re not just selling home, you’re selling a dream, a lifestyle and home that will shape your sellers dreams for years.

You’re not going to meet hear clients by chance. You’re going to meet them by being intentional.

Intentional with who you are, what you value and showing them how they’re going to be valued. This is all done through your marketing. 

Your marketing, everything you put out there is going to establish and build this trust with potential clients before you meet them. No pretty iPhone photo or stock photo is going to build the trust you need to have your messaging resonate the same way as on brand content that truly reflects you and your vision.

Let’s chat now to book your next branding session to be sure that you’re staying front of mind with fresh and on brand images and video!
Throwback to this amazing shoot with a brilliant e Throwback to this amazing shoot with a brilliant entrepreneur! The best part of my job is helping people see themselves in a whole new, confident light.

My guidance to you is to show up as your authentic self.

Don’t feel like you have to be someone you’re not; we’ll capture the true magic of who you are, because that’s what makes your brand so special.
Having a collection of “staple” images that al Having a collection of “staple” images that align with your brand is one of the most powerful tools you can have for your business. It’s a game-changer for your online presence and your peace of mind!

So, what exactly are staple images? Think of them as your visual toolkit—a versatile library of photos that consistently represent your brand’s voice and personality. These aren’t just for your website’s main page; they’re the images you can reach for on a busy day when you need to post to social media, update an email newsletter, or create a quick ad.

The Benefits of Your Visual Toolkit

Having this curated collection of images offers incredible advantages for your brand:

👉🏻Consistency and Professionalism: Staple images ensure your brand’s look and feel are always cohesive and polished. When a client sees the same high-quality visual style on your website, social media, and marketing, it builds trust and makes your brand instantly recognizable. This consistency shows you’re a serious, credible professional.

👉🏻Efficiency and Time-Saving: How many times have you struggled to find the right photo for a post? With a library of on-brand images, that problem disappears. You can quickly pull a photo that fits your message, saving you valuable time and the stress of a last-minute search. This allows you to focus on the content of your post, not the visuals.

👉🏻Brand Authority and Storytelling: These images help you tell your brand’s story without saying a word. A great staple image can convey the quality of your work, the energy of your business, and the unique personality behind it all. This helps you build authority and an emotional connection with your audience, making your brand more memorable.

Pro Tip

Your staple image library should include a mix of professional headshots, dynamic “in-action” shots of you working, and detail shots that highlight the tools of your trade or the vibe of your studio. The more variety you have, the more you can say with your images.

Are there any specific types of staple images you’re looking to create for your brand?

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