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Branding With Janet

February 20, 2023
Blog  ·  Lifestyle  ·  Photography
Branding session with Kate Paterson Photography

When I say shooting with Janet was a dream, I am not exaggerating. Her infectious smile and kind spirit was so easily captured on film and I am seriously in love with the final photos.

Janet was one of the wonderful business owners who took part in my branding marathon! She is the owner of epanoui gifts, an online gift store where you can find amazing options for yourself or your loved ones. After years working in marketing, she felt it was time for a shift. Something different, new and fresh!! I really love the story behind her brand. Janet believes that giving gifts is an expression of caring or love – for you or for someone else. How beautiful is that! She works primarily with Canadian brands on unique, curated items that are hand-picked by her. Here, she can select items that aren’t mass marketed and are one of a kind. With such individual and personalized options, you are bound to find something perfect for that special someone in your life.

Branding with epanoui gifts
Headshots with epanoui gifts
Branding photos
branding photoshoot

There are a ton of awesome products on Janet’s website. From home decor, jewellery, bags, candles, throws, you name it … chances are you will easily be able to find the perfect item tailored to that special someone. If you’re interested in checking out the latest, head over to epanouigifts.com and see the latest curated arrivals!!! 

Branding session with Kate Paterson Photography
Choosing brand vibes and aesthetics
Kate-Paterson-Creative-Portrait-Branding-Photography-Langley-BC

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For the motivated and inspired

katepaterson.creative

When was the last time you had a gallery at your f When was the last time you had a gallery at your finger tips that you were excited to use??
As a realtor, you’re not just selling home, you’re selling a dream, a lifestyle and home that will shape your sellers dreams for years.

You’re not going to meet hear clients by chance. You’re going to meet them by being intentional.

Intentional with who you are, what you value and showing them how they’re going to be valued. This is all done through your marketing. 

Your marketing, everything you put out there is going to establish and build this trust with potential clients before you meet them. No pretty iPhone photo or stock photo is going to build the trust you need to have your messaging resonate the same way as on brand content that truly reflects you and your vision.

Let’s chat now to book your next branding session to be sure that you’re staying front of mind with fresh and on brand images and video!
Throwback to this amazing shoot with a brilliant e Throwback to this amazing shoot with a brilliant entrepreneur! The best part of my job is helping people see themselves in a whole new, confident light.

My guidance to you is to show up as your authentic self.

Don’t feel like you have to be someone you’re not; we’ll capture the true magic of who you are, because that’s what makes your brand so special.
Having a collection of “staple” images that al Having a collection of “staple” images that align with your brand is one of the most powerful tools you can have for your business. It’s a game-changer for your online presence and your peace of mind!

So, what exactly are staple images? Think of them as your visual toolkit—a versatile library of photos that consistently represent your brand’s voice and personality. These aren’t just for your website’s main page; they’re the images you can reach for on a busy day when you need to post to social media, update an email newsletter, or create a quick ad.

The Benefits of Your Visual Toolkit

Having this curated collection of images offers incredible advantages for your brand:

👉🏻Consistency and Professionalism: Staple images ensure your brand’s look and feel are always cohesive and polished. When a client sees the same high-quality visual style on your website, social media, and marketing, it builds trust and makes your brand instantly recognizable. This consistency shows you’re a serious, credible professional.

👉🏻Efficiency and Time-Saving: How many times have you struggled to find the right photo for a post? With a library of on-brand images, that problem disappears. You can quickly pull a photo that fits your message, saving you valuable time and the stress of a last-minute search. This allows you to focus on the content of your post, not the visuals.

👉🏻Brand Authority and Storytelling: These images help you tell your brand’s story without saying a word. A great staple image can convey the quality of your work, the energy of your business, and the unique personality behind it all. This helps you build authority and an emotional connection with your audience, making your brand more memorable.

Pro Tip

Your staple image library should include a mix of professional headshots, dynamic “in-action” shots of you working, and detail shots that highlight the tools of your trade or the vibe of your studio. The more variety you have, the more you can say with your images.

Are there any specific types of staple images you’re looking to create for your brand?

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