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Branding With Janet

February 20, 2023
Blog  ·  Lifestyle  ·  Photography
Branding session with Kate Paterson Photography

When I say shooting with Janet was a dream, I am not exaggerating. Her infectious smile and kind spirit was so easily captured on film and I am seriously in love with the final photos.

Janet was one of the wonderful business owners who took part in my branding marathon! She is the owner of epanoui gifts, an online gift store where you can find amazing options for yourself or your loved ones. After years working in marketing, she felt it was time for a shift. Something different, new and fresh!! I really love the story behind her brand. Janet believes that giving gifts is an expression of caring or love – for you or for someone else. How beautiful is that! She works primarily with Canadian brands on unique, curated items that are hand-picked by her. Here, she can select items that aren’t mass marketed and are one of a kind. With such individual and personalized options, you are bound to find something perfect for that special someone in your life.

Branding with epanoui gifts
Headshots with epanoui gifts
Branding photos
branding photoshoot

There are a ton of awesome products on Janet’s website. From home decor, jewellery, bags, candles, throws, you name it … chances are you will easily be able to find the perfect item tailored to that special someone. If you’re interested in checking out the latest, head over to epanouigifts.com and see the latest curated arrivals!!! 

Branding session with Kate Paterson Photography
Choosing brand vibes and aesthetics
Kate-Paterson-Creative-Portrait-Branding-Photography-Langley-BC

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For the motivated and inspired

katepaterson.creative

Have you met Lara? She’s one of my go-to hair a Have you met Lara?

She’s one of my go-to hair and makeup artists and the talent behind so many of the beautiful faces you see on this feed. The kind of person who instantly puts you at ease, listens to your vision, and knows exactly how to bring it to life — without ever making it feel overdone.

Having the right hair and makeup artist on your team changes the entire experience. It’s not just about looking polished, it’s about feeling confident, relaxed, and ready to show up as yourself in front of the camera.

So if you’ve ever wondered why my clients look so effortlessly put together… this is a big part of the magic.
There’s something really special about watching There’s something really special about watching someone step into a new chapter with so much intention.

Olivia is new to real estate, but the way she shows up already says a lot. She’s thoughtful, calm, and genuinely invested in the people she works with — the kind of person who listens first and never treats clients like a transaction.

We wanted these images to feel natural and lived-in. Not overly posed. Not forced. Just confident, approachable, and true to who she is — because that’s how trust actually starts.

So excited to introduce Olivia and the beginning of what she’s building 🤍
"I am truly blown away by my photos and cannot sto "I am truly blown away by my photos and cannot stop looking at them. From the moment we started Kate made me feel so comfortable and at ease that all of my nerves disappeared. What could have felt intimidating quickly became an experience I genuinely enjoyed.

Kate has an incredible ability to capture people exactly as they are. Every image feels authentic intentional and truly me and I feel completely seen and beautifully represented through her work.

Her professionalism creativity and genuine kindness shine through in everything she does. I am beyond happy with my branding session and already so excited to work with her again. Thank you so much Kate you are absolutely incredible." Teresa
Your Brand's Visual Identity: Is It Whispering or Your Brand's Visual Identity: Is It Whispering or Shouting? 🎨

Think of your visual identity—the colours, the lighting, the tone of your videos—as your brand's voice. Is it consistently saying the same thing across your website, social media, and marketing materials?

Inconsistent visuals confuse the client and dilute your memorability. Great photography and videography services ensure every piece of content speaks with the same, powerful tone.

Consistency is the key to credibility. You want clients to feel they know you before they even send that first email.

What are the 3 words you want your audience to think of when they see your content?

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