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Behind the Lens: Capturing Elana’s Success as a Certified Business and Neurocycle Coach

October 15, 2024
Blog  ·  Photography

Meet Elana: A Mindset Mastermind and Business Coach Ready to Elevate Your Potential

If you’re a woman in business, you’ve probably heard the saying, “Your mindset shapes your reality.” But what does that truly mean? For Elana Van Deventer, a certified mind management, business, and neurocycle coach, mindset is more than just a buzzword—it’s the foundation of success.

I recently had the honour of working with Elana to capture stunning new branding photos that reflect her passion, expertise, and the powerful work she does for entrepreneurs. Elana’s mission is clear: she helps women unlock their potential by mastering their minds and embracing the transformative power of mindset.

Elana smiling warmly in a modern indoor setting, captured during her branding session for mind management coaching
Elana’s personal branding photos, taken indoors, showcasing her coaching skills and vibrant energy in a professional environment.
Professional indoor branding photography of Elana, representing her success as a business coach for women entrepreneurs.

When Elana reached out to me for her new branding photos, we knew the goal was to create a gallery that matched her vibrant energy and deep expertise. As a branding photographer serving Fraser Valley, Langley, and Vancouver, I aim to capture more than just headshots. I want your photos to feel like you—to reflect the personality and purpose behind your brand.

In Elana’s photos, we emphasized authenticity and approachability, two qualities that are key to her coaching style. Whether she’s leading clients through mind management exercises or helping business owners reframe their challenges, these images convey her confidence, professionalism, and warmth.

Elana Van Deventer, certified neurocycle and business coach, confidently posing indoors during her branding photoshoot.
Elana’s personal branding photos, taken indoors, showcasing her coaching skills and vibrant energy in a professional environment.
A close-up portrait of Elana indoors, showcasing her approachable and professional demeanor as a business coach.

In today’s digital world, your visuals are your first impression. For business coaches like Elana, professional branding photos help convey the essence of your work before you even say a word. It’s about connection—making sure your audience understands who you are and how you can help them.

Elana’s photoshoot was all about showcasing her strengths: her grounded, insightful approach and her passion for helping others thrive. If you’re in Fraser Valley, Langley, or Vancouver and ready to step into your next level of business with powerful visuals, branding photography is an investment that pays off.

Professional indoor branding photography of Elana, representing her success as a business coach for women entrepreneurs.
Elana during her indoor branding photoshoot, guiding clients through mindset shifts and mental clarity.
Elana’s personal branding photos, taken indoors, showcasing her coaching skills and vibrant energy in a professional environment.

Working with Elana was a powerful reminder of how important mindset is in every aspect of life and business. Her coaching goes beyond the surface to help women unlock real transformation.

If you’re an entrepreneur in the Fraser Valley or Greater Vancouver area, and you’re ready to level up your brand with personalized, professional photography, I’d love to chat with you. Just like Elana, your business deserves imagery that reflects who you are and what you stand for.

Professional indoor branding photography of Elana, representing her success as a business coach for women entrepreneurs.
Elana during her indoor branding photoshoot, guiding clients through mindset shifts and mental clarity.
Elana’s personal branding photos, taken indoors, showcasing her coaching skills and vibrant energy in a professional environment.
Elana’s personal branding photos, taken indoors, showcasing her coaching skills and vibrant energy in a professional environment.
Elana’s personal branding photos, taken indoors, showcasing her coaching skills and vibrant energy in a professional environment.
Professional indoor branding photography of Elana, representing her success as a business coach for women entrepreneurs.
Elana’s branding photoshoot in an elegant indoor space, highlighting her expertise as a certified neurocycle coach.
Elana’s branding photoshoot in an elegant indoor space, highlighting her expertise as a certified neurocycle coach.
A close-up portrait of Elana indoors, showcasing her approachable and professional demeanor as a business coach.
Elana smiling warmly in a modern indoor setting, captured during her branding session for mind management coaching
A close-up portrait of Elana indoors, showcasing her approachable and professional demeanor as a business coach.
Elana Van Deventer, certified neurocycle and business coach, confidently posing indoors during her branding photoshoot.
Elana standing in a bright, stylish indoor space, radiating confidence as a certified mind management and neurocycle coach.
Elana smiling warmly in a modern indoor setting, captured during her branding session for mind management coaching
Elana during her indoor branding photoshoot, guiding clients through mindset shifts and mental clarity.
Elana Van Deventer, certified neurocycle and business coach, confidently posing indoors during her branding photoshoot.


brand imagesbrandingbranding contentbranding sessionbusiness photoscontentcreating contentrebrand

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For the motivated and inspired

katepaterson.creative

When was the last time you had a gallery at your f When was the last time you had a gallery at your finger tips that you were excited to use??
As a realtor, you’re not just selling home, you’re selling a dream, a lifestyle and home that will shape your sellers dreams for years.

You’re not going to meet hear clients by chance. You’re going to meet them by being intentional.

Intentional with who you are, what you value and showing them how they’re going to be valued. This is all done through your marketing. 

Your marketing, everything you put out there is going to establish and build this trust with potential clients before you meet them. No pretty iPhone photo or stock photo is going to build the trust you need to have your messaging resonate the same way as on brand content that truly reflects you and your vision.

Let’s chat now to book your next branding session to be sure that you’re staying front of mind with fresh and on brand images and video!
Throwback to this amazing shoot with a brilliant e Throwback to this amazing shoot with a brilliant entrepreneur! The best part of my job is helping people see themselves in a whole new, confident light.

My guidance to you is to show up as your authentic self.

Don’t feel like you have to be someone you’re not; we’ll capture the true magic of who you are, because that’s what makes your brand so special.
Having a collection of “staple” images that al Having a collection of “staple” images that align with your brand is one of the most powerful tools you can have for your business. It’s a game-changer for your online presence and your peace of mind!

So, what exactly are staple images? Think of them as your visual toolkit—a versatile library of photos that consistently represent your brand’s voice and personality. These aren’t just for your website’s main page; they’re the images you can reach for on a busy day when you need to post to social media, update an email newsletter, or create a quick ad.

The Benefits of Your Visual Toolkit

Having this curated collection of images offers incredible advantages for your brand:

👉🏻Consistency and Professionalism: Staple images ensure your brand’s look and feel are always cohesive and polished. When a client sees the same high-quality visual style on your website, social media, and marketing, it builds trust and makes your brand instantly recognizable. This consistency shows you’re a serious, credible professional.

👉🏻Efficiency and Time-Saving: How many times have you struggled to find the right photo for a post? With a library of on-brand images, that problem disappears. You can quickly pull a photo that fits your message, saving you valuable time and the stress of a last-minute search. This allows you to focus on the content of your post, not the visuals.

👉🏻Brand Authority and Storytelling: These images help you tell your brand’s story without saying a word. A great staple image can convey the quality of your work, the energy of your business, and the unique personality behind it all. This helps you build authority and an emotional connection with your audience, making your brand more memorable.

Pro Tip

Your staple image library should include a mix of professional headshots, dynamic “in-action” shots of you working, and detail shots that highlight the tools of your trade or the vibe of your studio. The more variety you have, the more you can say with your images.

Are there any specific types of staple images you’re looking to create for your brand?

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