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Behind the Lens: Capturing Elana’s Success as a Certified Business and Neurocycle Coach

October 15, 2024
Blog  ·  Photography

Meet Elana: A Mindset Mastermind and Business Coach Ready to Elevate Your Potential

If you’re a woman in business, you’ve probably heard the saying, “Your mindset shapes your reality.” But what does that truly mean? For Elana Van Deventer, a certified mind management, business, and neurocycle coach, mindset is more than just a buzzword—it’s the foundation of success.

I recently had the honour of working with Elana to capture stunning new branding photos that reflect her passion, expertise, and the powerful work she does for entrepreneurs. Elana’s mission is clear: she helps women unlock their potential by mastering their minds and embracing the transformative power of mindset.

Elana smiling warmly in a modern indoor setting, captured during her branding session for mind management coaching
Elana’s personal branding photos, taken indoors, showcasing her coaching skills and vibrant energy in a professional environment.
Professional indoor branding photography of Elana, representing her success as a business coach for women entrepreneurs.

When Elana reached out to me for her new branding photos, we knew the goal was to create a gallery that matched her vibrant energy and deep expertise. As a branding photographer serving Fraser Valley, Langley, and Vancouver, I aim to capture more than just headshots. I want your photos to feel like you—to reflect the personality and purpose behind your brand.

In Elana’s photos, we emphasized authenticity and approachability, two qualities that are key to her coaching style. Whether she’s leading clients through mind management exercises or helping business owners reframe their challenges, these images convey her confidence, professionalism, and warmth.

Elana Van Deventer, certified neurocycle and business coach, confidently posing indoors during her branding photoshoot.
Elana’s personal branding photos, taken indoors, showcasing her coaching skills and vibrant energy in a professional environment.
A close-up portrait of Elana indoors, showcasing her approachable and professional demeanor as a business coach.

In today’s digital world, your visuals are your first impression. For business coaches like Elana, professional branding photos help convey the essence of your work before you even say a word. It’s about connection—making sure your audience understands who you are and how you can help them.

Elana’s photoshoot was all about showcasing her strengths: her grounded, insightful approach and her passion for helping others thrive. If you’re in Fraser Valley, Langley, or Vancouver and ready to step into your next level of business with powerful visuals, branding photography is an investment that pays off.

Professional indoor branding photography of Elana, representing her success as a business coach for women entrepreneurs.
Elana during her indoor branding photoshoot, guiding clients through mindset shifts and mental clarity.
Elana’s personal branding photos, taken indoors, showcasing her coaching skills and vibrant energy in a professional environment.

Working with Elana was a powerful reminder of how important mindset is in every aspect of life and business. Her coaching goes beyond the surface to help women unlock real transformation.

If you’re an entrepreneur in the Fraser Valley or Greater Vancouver area, and you’re ready to level up your brand with personalized, professional photography, I’d love to chat with you. Just like Elana, your business deserves imagery that reflects who you are and what you stand for.

Professional indoor branding photography of Elana, representing her success as a business coach for women entrepreneurs.
Elana during her indoor branding photoshoot, guiding clients through mindset shifts and mental clarity.
Elana’s personal branding photos, taken indoors, showcasing her coaching skills and vibrant energy in a professional environment.
Elana’s personal branding photos, taken indoors, showcasing her coaching skills and vibrant energy in a professional environment.
Elana’s personal branding photos, taken indoors, showcasing her coaching skills and vibrant energy in a professional environment.
Professional indoor branding photography of Elana, representing her success as a business coach for women entrepreneurs.
Elana’s branding photoshoot in an elegant indoor space, highlighting her expertise as a certified neurocycle coach.
Elana’s branding photoshoot in an elegant indoor space, highlighting her expertise as a certified neurocycle coach.
A close-up portrait of Elana indoors, showcasing her approachable and professional demeanor as a business coach.
Elana smiling warmly in a modern indoor setting, captured during her branding session for mind management coaching
A close-up portrait of Elana indoors, showcasing her approachable and professional demeanor as a business coach.
Elana Van Deventer, certified neurocycle and business coach, confidently posing indoors during her branding photoshoot.
Elana standing in a bright, stylish indoor space, radiating confidence as a certified mind management and neurocycle coach.
Elana smiling warmly in a modern indoor setting, captured during her branding session for mind management coaching
Elana during her indoor branding photoshoot, guiding clients through mindset shifts and mental clarity.
Elana Van Deventer, certified neurocycle and business coach, confidently posing indoors during her branding photoshoot.


brand imagesbrandingbranding contentbranding sessionbusiness photoscontentcreating contentrebrand

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For the motivated and inspired

katepaterson.creative

Gratitude looks a little different in business. It Gratitude looks a little different in business. It’s the clients who trust you with their vision, the women who cheer you on, and the community that keeps showing up, season after season.
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This Thanksgiving, I’m extra thankful for every conversation, collaboration, and connection that’s helped my business grow — and for the people behind every brand I’ve had the honour of capturing. You make what I do so meaningful.
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Here’s to pausing for a moment to soak it all in, and then heading into the rest of the year with full hearts (and maybe full plates too 🥧).
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Happy Thanksgiving, friends — I’m so grateful for you all.
October feels like a reset button, doesn’t it? October feels like a reset button, doesn’t it?

This is the season where businesses either coast or take action to finish strong. Branding photos aren’t just pictures — they’re the energy behind your marketing, the spark that helps you show up confidently in front of your people.

Your audience is paying attention. Show them you’re ready.

Curious how branding photos can support your Q4 goals? Let’s chat.
I’ll be honest — I never feel fully comfortabl I’ll be honest — I never feel fully comfortable in front of the camera. It always feels like so much prep, organizing, and a whole process just to get here. But every single time, it’s worth it.

Stepping in front of the lens is one of those things that pushes you out of your comfort zone — and that’s exactly where growth happens. These self-portraits are a reminder that showing up, even when it feels a little uncomfortable, creates results you’ll never regret.

If you’ve been putting off updating your photos, consider this your sign: it’s worth it, every time
Here’s a quick peek at Nuvola’s brand refresh Here’s a quick peek at Nuvola’s brand refresh that’s taking her into the new year — and let me tell you, it’s 🔥🔥🔥. We captured content that feels like her and reflects exactly how she wants to show up for her clients.

A brand refresh doesn’t mean scrapping everything you’ve built. It’s about leveling up the pieces you already have so your visuals feel current, aligned, and ready to carry you forward with confidence.

2026 is coming quick — and she’s already ahead of the game.

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