December 29, 2021
Education
· Photography
· Tips & Technique
How to market your business to increase your reach and evolve your brand?
Wherever your business is today, just launched or still building, there’s always something new to learn and another way to market your brand and reach new people.
I do offer mentorships for young business’s who would like a more in depth outline of exactly how to master your social media platforms and ensure that your business is reaching your maximum audience. Reach out anytime if you would like to know more about the mentorship options but in the meantime, below are the 6 prime ways to market your business and establish your brand.
Your business will be everything that you make it to be. Work hard and push hard!
1. Instagram- You’ll gradually form a love/hate relationship with social media though its such an incredible tool to market your business. It’s free but time consuming.
Utilize everything available to you on instagram to reach the maximum amount of people. These things include but aren’t limited too: hashtags, reels, IGTV and stories. These are all incredible ways to interact with your target audience and they all have a specific purpose.
2. Pinterest- Yes we can all binge scroll Pinterest with the best of them and thats exactly why I recommend getting your business established on Pinterest. If you post your content, visuals and verbals, along with your connecting links to your website or social media accounts you’ll gain more traffic in general (boosts the algorithm in your favour.
Serve your client with your content as so many people browse here for inspiration
3. Facebook groups- They say that there’s an app for everything. The same goes for groups and this is a great way to reach a different audience than what you’re currently targeting on instagram and Pinterest.
4. Website- Not only is your website your digital store front but its an insanely powerful tool to connect clearly with your client before you ever meet them! You’ll utilize you instagram, Pinterest and Facebook groups too guide people to your website “your store”.
This is where you showcase you, your business and your brand and can then have them connect with you for more information.
-Be sure to blog and utilize SEO (but I can’t cover that in a few sentences)
5. Network network network. “It’s not what you know but who you know”
Dont get me wrong, what you know is essential but who you know has incredible power! Reach out and connect with other boss babes, people in a similar industry or someone completely unrelated. Not only is it great to meet and connect with others but you never know when you can collaborate on something amazing together.
6. Whatever your business, serve your client well.
Word of mouth has more power than anything listed above.
