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Elevating Realtor Branding: Taylor and Michelle Bercic’s Story

July 12, 2024
Blog  ·  Photography

Welcome to a journey into the world of Taylor and Michelle Bercic, a remarkable mother-daughter duo who bring years of experience to the Lower Mainland real estate market every day. With their extensive experience and unwavering dedication, they help clients find their dream homes with a personal touch that’s truly inspiring.

Recently, I had the pleasure of collaborating with Taylor and Michelle to create fresh, standout content that reflects their professionalism and passion. As their trusted photographer, I understood the importance of capturing images that not only showcase their expertise but also convey their personalities.

Taylor and Michelle radiate confidence in every aspect of their business. From initial consultations to closing deals, their dedication shines through. My aim was to capture this essence: a warm, welcoming approach combined with deep industry knowledge and the boss babes that they are.

Careful planning was crucial. Together, we selected a location to suit their vision that resonate with their brand and vibe. 

During the session, the atmosphere was stunning. Taylor and Michelle’s passion for their work translated effortlessly into every shot. I focused on capturing not just portraits but personality that tells their story.

The result? A collection of images that authentically represent Taylor and Michelle’s professional journey. From vibrant headshots that exude approachability to detailed action shots, each photo speaks volumes about their commitment to their clients and craft.

In today’s competitive real estate market, differentiation is key. Professional branding isn’t merely about aesthetics—it’s about conveying unique selling points and building trust with potential clients before the first meeting.

Taylor and Michelle grasp this concept intuitively. They aren’t just selling homes; they’re selling a lifestyle, a sense of belonging, and a future filled with possibilities. With their new branding content, they’re prepared to reach more clients, forge deeper connections, and continue doing what they love most—helping people find their forever homes.

Are you a realtor looking to elevate your brand? Consider the power of professional photography and branding. Whether you’re based in Abbotsford or beyond, investing in high-quality visuals can make a profound difference in connecting with your audience.

I am passionate about capturing your story and helping you shine in your industry. Reach out today for a consultation and let’s plan a session that authentically represents your journey, ensuring you stand out in a competitive market. Because when your confidence shines through, so does your success.

Here’s to Taylor and Michelle Bercic and to all the realtors making dreams come true, one home at a time. Here’s to your continued success!

Michelle Bercic, smiling confidently in her portrait, representing dedication to her clients in Abbotsford.
Portrait of Michelle Bercic, experienced real estate professional in Abbotsford, showcasing approachability.
Portrait of Michelle Bercic, experienced real estate professional in Abbotsford, showcasing approachability.
Taylor and Michelle Bercic, dynamic mother-daughter realtor duo, captured in a professional portrait session
Taylor and Michelle Bercic, dynamic mother-daughter realtor duo, captured in a professional portrait session
Professional headshot of Taylor Bercic, Abbotsford realtor, exuding confidence and warmth.
Close-up portrait of Taylor Bercic, radiating professionalism and expertise in Abbotsford real estate.
Michelle Bercic, smiling confidently in her portrait, representing dedication to her clients in Abbotsford.
Michelle Bercic, smiling confidently in her portrait, representing dedication to her clients in Abbotsford.
Portrait of Michelle Bercic, experienced real estate professional in Abbotsford, showcasing approachability.
Michelle Bercic, smiling confidently in her portrait, representing dedication to her clients in Abbotsford.
Close-up portrait of Taylor Bercic, radiating professionalism and expertise in Abbotsford real estate.
Professional headshot of Taylor Bercic, Abbotsford realtor, exuding confidence and warmth.
Close-up portrait of Taylor Bercic, radiating professionalism and expertise in Abbotsford real estate.
Professional headshot of Taylor Bercic, Abbotsford realtor, exuding confidence and warmth.
Professional headshot of Taylor Bercic, Abbotsford realtor, exuding confidence and warmth.
Portrait of Michelle Bercic, experienced real estate professional in Abbotsford, showcasing approachability.
Professional headshot of Taylor Bercic, Abbotsford realtor, exuding confidence and warmth.
Professional headshot of Taylor Bercic, Abbotsford realtor, exuding confidence and warmth.
Taylor and Michelle Bercic, dynamic mother-daughter realtor duo, captured in a professional portrait session


brand imagesbrandingbranding contentbranding sessionbusiness photoscontentcreating contentrebrand

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For the motivated and inspired

katepaterson.creative

When was the last time you had a gallery at your f When was the last time you had a gallery at your finger tips that you were excited to use??
As a realtor, you’re not just selling home, you’re selling a dream, a lifestyle and home that will shape your sellers dreams for years.

You’re not going to meet hear clients by chance. You’re going to meet them by being intentional.

Intentional with who you are, what you value and showing them how they’re going to be valued. This is all done through your marketing. 

Your marketing, everything you put out there is going to establish and build this trust with potential clients before you meet them. No pretty iPhone photo or stock photo is going to build the trust you need to have your messaging resonate the same way as on brand content that truly reflects you and your vision.

Let’s chat now to book your next branding session to be sure that you’re staying front of mind with fresh and on brand images and video!
Throwback to this amazing shoot with a brilliant e Throwback to this amazing shoot with a brilliant entrepreneur! The best part of my job is helping people see themselves in a whole new, confident light.

My guidance to you is to show up as your authentic self.

Don’t feel like you have to be someone you’re not; we’ll capture the true magic of who you are, because that’s what makes your brand so special.
Having a collection of “staple” images that al Having a collection of “staple” images that align with your brand is one of the most powerful tools you can have for your business. It’s a game-changer for your online presence and your peace of mind!

So, what exactly are staple images? Think of them as your visual toolkit—a versatile library of photos that consistently represent your brand’s voice and personality. These aren’t just for your website’s main page; they’re the images you can reach for on a busy day when you need to post to social media, update an email newsletter, or create a quick ad.

The Benefits of Your Visual Toolkit

Having this curated collection of images offers incredible advantages for your brand:

👉🏻Consistency and Professionalism: Staple images ensure your brand’s look and feel are always cohesive and polished. When a client sees the same high-quality visual style on your website, social media, and marketing, it builds trust and makes your brand instantly recognizable. This consistency shows you’re a serious, credible professional.

👉🏻Efficiency and Time-Saving: How many times have you struggled to find the right photo for a post? With a library of on-brand images, that problem disappears. You can quickly pull a photo that fits your message, saving you valuable time and the stress of a last-minute search. This allows you to focus on the content of your post, not the visuals.

👉🏻Brand Authority and Storytelling: These images help you tell your brand’s story without saying a word. A great staple image can convey the quality of your work, the energy of your business, and the unique personality behind it all. This helps you build authority and an emotional connection with your audience, making your brand more memorable.

Pro Tip

Your staple image library should include a mix of professional headshots, dynamic “in-action” shots of you working, and detail shots that highlight the tools of your trade or the vibe of your studio. The more variety you have, the more you can say with your images.

Are there any specific types of staple images you’re looking to create for your brand?

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