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Contact Me!

Branding With Janet

February 20, 2023
Blog  ·  Lifestyle  ·  Photography
Branding session with Kate Paterson Photography

When I say shooting with Janet was a dream, I am not exaggerating. Her infectious smile and kind spirit was so easily captured on film and I am seriously in love with the final photos.

Janet was one of the wonderful business owners who took part in my branding marathon! She is the owner of epanoui gifts, an online gift store where you can find amazing options for yourself or your loved ones. After years working in marketing, she felt it was time for a shift. Something different, new and fresh!! I really love the story behind her brand. Janet believes that giving gifts is an expression of caring or love – for you or for someone else. How beautiful is that! She works primarily with Canadian brands on unique, curated items that are hand-picked by her. Here, she can select items that aren’t mass marketed and are one of a kind. With such individual and personalized options, you are bound to find something perfect for that special someone in your life.

Branding with epanoui gifts
Headshots with epanoui gifts
Branding photos
branding photoshoot

There are a ton of awesome products on Janet’s website. From home decor, jewellery, bags, candles, throws, you name it … chances are you will easily be able to find the perfect item tailored to that special someone. If you’re interested in checking out the latest, head over to epanouigifts.com and see the latest curated arrivals!!! 

Branding session with Kate Paterson Photography
Choosing brand vibes and aesthetics
Kate-Paterson-Creative-Portrait-Branding-Photography-Langley-BC

brand imagesbrandingbranding sessionbusiness photosheadshotsrebrand

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For the motivated and inspired

One of the most overlooked parts of a branding ses One of the most overlooked parts of a branding session?
How you feel walking into it.

Hair and makeup is not about looking overdone or unlike yourself. The goal is always an elevated version of your everyday look, polished, confident, and camera ready without losing you in the process.

It also completely changes the energy of a shoot day.

No rushing to get ready. No stressing in the mirror five minutes before your session. No trying to mentally switch from “busy work mode” into being on camera.

Instead, you get time to slow down, settle in, feel taken care of, and step into the session feeling prepared and confident.

And trust me… it shows in the final photos and video every single time.
There is something about a fresh set of headshots There is something about a fresh set of headshots that just shifts something in you.

You update your website. You actually feel good sending your inquiry link. You stop cringing when someone Googles you. You start showing up a little differently because for the first time in a while, the photos actually look like who you are right now.

Q2 is here. New goals, new energy, new season of your business. And if you have been putting off updating your photos because it feels like one more thing on the list, this is your sign.

You don’t need to lose weight first. You don’t need a new office or a perfect backdrop. You just need a couple of hours and someone who knows how to make you feel comfortable in front of a camera.

Branding photography in Abbotsford is exactly that. A chance to finally show up online as the version of you that your clients already know you are.

What would feel different for you if your photos actually matched where you are right now? Tell me below. 👇
If people don’t see you, they can’t choose you. O If people don’t see you, they can’t choose you.

One of the biggest gaps I see with business owners is not a lack of skill or experience… it’s visibility.

You can be incredible at what you do, but if your online presence doesn’t reflect that, you’re getting overlooked by people who are ready to hire right now.

Video changes that.

It builds familiarity, shows your personality, and gives people a sense of who you are before they ever reach out.

This is Charlie, showing up in a way that feels natural, confident, and aligned with how she works. Not forced, not overdone, just clear, intentional presence.

That’s what makes the difference.

If showing up on video has been sitting on your “I should probably do this” list… consider this your nudge.
In a world where everything starts to look the sam In a world where everything starts to look the same… the brands that stand out are the ones people remember.

Not louder for the sake of it, but intentional. Confident. Clear in who they are and how they show up.

This is what happens when a brand leans fully into its personality. The colour, the energy, the details, all working together to create something that actually catches your attention.

Because blending in might feel safe, but it rarely gets you noticed.

Drop a 🔥 if you stand out with your content!

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